Salesforce Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipeline, and empower sales to close more deals. Salesforce renamed Pardot to “Marketing Cloud Account Engagement” in April 2022.
About this Integration
After creating a landing page in Stensul, users can upload the landing page’s HTML to Pardot and create a new landing page asset in Pardot. To use this integration, a user needs to have an existing Pardot account. Landing pages from Stensul are sent to defined folders within Pardot.
This feature also requires your Stensul account to have the Landing Page product add-on.
Setup in Pardot
Stensul’s Pardot integration supports OAuth 2.0 authentication.
Learn more about the set up process here.
API Limitations
The Pardot API has daily request limits that vary by Account type ranging from 50,000 to 100,000 requests per day. The Stensul integration may consume an estimated 5-20 API requests per content send.
API request usage per content send depends on how the integration is set up and how it is used the integration. Any time Stensul needs to request or send information to Pardot, it requires an API request. For example, if you select and set the destination folder in the integration upload modal each time that you send a piece of content. It will use more requests than if you have a fixed, preset destination folder.
To learn more about how API request limitations for your Pardot instance, please contact your Pardot customer success manager.
Setup in Stensul
Before getting started
Ensure you have the correct permissions to access the integration. If not they must be added to your roles.
Gather all the required credentials from your Pardot instance.
Permissions Required
To access the Pardot integration in either Admin or landing page Builder, certain permissions must be added to your roles.
Permissions | Description |
| This permission enables users to access many integration and ecosystem related features including the Stensul builder’s upload modal and content source modals. |
| This permission enables users to access the “Integrations” tab within the “Admin” section of the platform. This in turn enables users to |
Setting up the Integration
Next, navigate to the integrations page in Stensul by going to Admin > Platform Settings > Integrations > Available.
Then, scroll down to the Pardot integration labeled “Pardot“ and select “Connect”.
Here, you can enter the credentials that you created and collected from the setup process above.
Client IDClient SecretBusiness Unit IDUsernamePasswordAPI EndpointAuthentication Endpoint
Once each value is entered, select “Save”
Troubleshooting Authentication Issues
There are 5 values needed to authenticate. The other remaining values of Business Unit ID and API Endpoint are only used after authentication is completed.
Client IDandClient Secret: These are the credentials needed to connect to the Pardot API with the customer’s Pardot instance.UsernameandPassword: These are the credentials needed to authenticate the specific user within the customer’s Pardot instance.Authentication URL: This is the URL where the authentication is applied against.
Transferring Values
For the Client ID, Client Secret, Username, and Password it is very important that you copy and paste the values carefully ensuring that there are no additional white spaces in the values.
Enable for Use with Landing Pages
Lastly, at the very bottom of the page, there is a toggle “Use for landing pages“. This toggle is disabled by default, but must be set to enabled, so that the integration will appear in the landing page builders upload modal.
Configuration Options
Next, you need to configure the integration. In the “Installed” tab of the integration page, find your installed integration and select the “Configure” button.
Here, you can set the configurations of your integration. Since this integration can be used for both email upload and landing page upload, the configurations options for landing pages are located at the bottom of the modal under a toggle: Enable Landing Pages
See below for all possible configuration options.
Similar to the email upload integration configurations, the landing page feature supports the same folder and campaign management options.
Enable Destination Folder | Toggle that enables destination folders to be selected and accessible in the upload modal. |
Default: |
Default Destination Folder | Searchable Drop-down field of available folders from Pardot. If users have access to select destination folders in the upload modal, this field enables a default value to be set. If users do not have access to select destination folders in the upload modal, this field enables admins to set a fixed destination folder where the email will be sent. | Drop-down with values:
Default: Blank |
Enable Campaign | Toggle that enables Pardot campaigns to be selected and accessible in the upload modal. |
Default: |
Default Campaign | Searchable Drop-down field of available campaigns from Pardot. If users have access to select campaigns in the upload modal, this field enables a default value to be set. If users do not have access to select campaigns in the upload modal, this field enables admins to set a fixed campaign where the email will be associated. | Drop-down with values:
Default: Blank |
Using the Integration
When you are ready to send a completed landing page to Pardot, navigate to the top right-hand corner of your page and select “Export“ and then “Upload to ESP/MAP“
Upload Fields
Field | Description | Example |
Landing Page Name | Name of the landing page that will be uploaded. Field auto-populates from builder. Field can be cleared. |
|
Destination Folder | Required: Searchable drop-down field of available folders from Pardot that start at the restricted root folder set in the configure tab. If no folder was set, the user has full access to all folders. | Drop-down with values:
|
Campaign | Required: Searchable drop-down field of available campaigns from Pardot. | Drop-down with values:
|
Landing Page Description | Optional: Field is a text box that will appear in the upload modal for users to add a description or relevant notes. |
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Upload Behavior
Where does it go?
Once uploaded from Stensul, these landing pages will be accessible from Content > Landing Pages in your Pardot dashboard.
The landing pages can be viewed, modified, and previewed in the Pardot platform UI.
Can I still edit the landing page?
Technically the HTML of an landing page uploaded from Stensul is both accessible and editable in Pardot. However, we recommend making any updates in Stensul and then re-uploading the landing page to Pardot. This is to mitigate creative changes happening outside of the Stensul platform that will not be reflected back in Stensul.
What happens when I make updates and then re-upload the landing page?
The Pardot API for authoring landing pages, does not support the ability to update an existing landing page. Instead you must change the name of the landing page and re-upload the asset. This is specifically a Pardot platform API limitation.